My Emirates Pass Returns with Year-Round Savings Across Dubai and the UAE

Emirates has relaunched My Emirates Pass, now available all year round, offering passengers exclusive discounts across Dubai and the UAE. Travelers simply need to show their Emirates boarding pass—paper or digital—at participating venues to unlock savings on dining, shopping, leisure activities, spa treatments, theme park entry, and more.
The offer is perfectly timed for two of Dubai’s biggest shopping events: Dubai Summer Surprises (27 June–31 August 2025) and the Dubai Shopping Festival (12 December 2025–19 January 2026), where malls and entertainment venues come alive with deals and family fun. With Emirates’ generous baggage allowance, travelers can indulge and bring home more from their Dubai experience.